Why Repurpose.io Is My Favorite Digital Tool
As a small business owner, staying on top of social media can feel like an impossible task. Creating content is time-consuming enough, but the thought of manually posting that content across multiple platforms? Forget about it. That’s why Repurpose.io is hands down the best money I spend each month. Not only does it simplify my social media strategy, but it’s also saved me 255 hours in the past year. You read that right: 255 hours and 1,527 videos published - thanks to this tool. That’s what my yearly review told me, anyway.
Before we dive in: Full Disclosure
The link I’ll share for Repurpose.io is an affiliate link, meaning I earn a commission if you decide to subscribe.
That said, I wouldn’t recommend it if I didn’t love it. It’s been a game-changer for my business, and I’m confident it can help yours, too.
How Repurpose.io Works
Repurpose.io is a platform designed to make content redistribution easy and automated. It allows you to connect all your social media accounts, set up workflows to automate reposting and customize how your content appears on each platform. You no longer have to add a video twice to your scheduler, one upload and the automation is already set up. With the ability to customize for the platform, there’s no worry of using an Instagram specific hashtag on your TikTok video and vice versa.
Here’s a look at how I use the tool in my business:
Step 1: Connect Social Accounts
Once you log in, you can connect your social media accounts to the platform.
I currently have the following accounts linked:
Facebook
Instagram
Pinterest
Threads
YouTube
Google Drive
LinkedIn
Snapchat
TikTok
These are called “connections” within the app. Once set up, they allow your content to flow seamlessly between platforms.
One of the standout features of Repurpose.io is its flexibility in supporting a variety of content formats. Whether you're sharing short-form videos, long-form tutorials, or even repurposing audio from a podcast into bite-sized clips for social media, the platform makes it seamless. This multi-format adaptability is especially beneficial for businesses that want to expand their content reach without having to create new material from scratch.
Step 2: Set Up Workflows
Workflows are where the magic happens. These automated processes take your content from one platform and redistribute it to others. For example, some of my workflows are:
TikTok → Threads
TikTok → Facebook
TikTok → Pinterest
By creating one TikTok video, these workflows create four different pieces of content. The workflows are customizable, so you can fine-tune them to match your brand’s needs. Here are some of the features I use regularly:
Exclude hashtags: If you don’t want the hashtags carried over from your original video, you can instruct Repurpose.io to ‘exclude hashtags.’ You can also indicate some ‘platform-specific’ hashtags to insert after the reposted video.
Excluding certain videos from being reposted: If I don’t want a particular TikTok video to be posted to my Instagram (for example), I can use a particular hashtag that I’ve instructed my ‘TikTok → Instagram’ workflow to exclude. (Examples: #fyp or #tiktok)
Add custom text: I love this feature because it allows me to add platform-specific intros or hashtags, making each post feel tailored. For example, most of us know that things go viral on TikTok before they hit the Instagram reels feed. Knowing this, you can continue to use the older intros that you know work on IG while experimenting with new intros on TikTok.
First comment feature: Repurpose.io can automatically add a comment to your post on some platforms. For example, you could include a call to action or a link in the first comment.
Step 3: Automating Content Storage
One of my favourite features is the ability to save all my videos, watermark-free, to Google Drive. This ensures I have backups of everything and makes it easier to repurpose content for future use. Not having to manually save a video file to a folder is such a time saver, not to mention being able to easily find content from 6 months to a year ago to reuse.
Having all your content automatically saved and organized means you can easily repurpose older content when needed. For example, if you're running a seasonal campaign, you can quickly find and repost relevant content from previous years. This feature also helps with team collaboration, making it easier for your social media manager or marketing team to access and reuse content without constant back-and-forth emails.
The Benefits of Repurpose.io
Now that you understand how it works, let’s talk about why I believe Repurpose.io is a must-have tool for any business owner.
1. Massive Time Savings
The numbers speak for themselves: 255 hours saved last year alone. That’s over 10 full days I didn’t have to spend manually posting content. Those hours went back into growing my business, helping my current clients, and - let’s be honest - enjoying some much-needed downtime.
2. Consistent Presence Across Platforms
With Repurpose.io, my content reaches audiences on Facebook, Instagram, Pinterest, Threads, YouTube, LinkedIn, Snapchat, and TikTok without any extra effort on my part. Consistency, as many business owners know, is crucial for building brand awareness and staying top-of-mind with your followers. It’s also important to note that there are different audiences on each platform, so being on many different ones gets your business in front of that many more ideal clients.
3. Customization for Every Platform
Different platforms have different audiences and best practices, and Repurpose.io makes it easy to adapt. The ability to tweak hashtags, add intros, and include a first comment ensures that each post feels native to the platform it’s on.
4. Watermark-Free Videos
Reposting TikToks with the TikTok watermark can hurt your reach on other platforms like Instagram and YouTube. Repurpose.io solves this by saving watermark-free versions of your videos, giving them a clean, professional look wherever they’re posted.
5. Easy-to-Use Interface
You don’t need to be a tech wizard to use Repurpose.io. Setting up connections and workflows is straightforward, and the platform’s interface is intuitive. You'll feel at home here, even if you’re new to automation.
Tips for Getting the Most Out of Repurpose.io
Start with your most active platform: If you’re primarily creating content on TikTok, start by setting up workflows to share that content to other platforms.
Experiment with customization: Play around with the custom text and first comment features to see what resonates most with your audience.
Regularly review your workflows: As your content strategy evolves, make sure your workflows are still aligned with your goals.
Monitor Performance Analytics: While Repurpose.io streamlines content distribution, it's important to track how your content is performing on each platform. Pay attention to engagement metrics like views, comments, and shares to fine-tune your content strategy and adjust your workflows for maximum impact.
Stay Updated on Platform Changes: Social media platforms frequently update their algorithms and best practices. Staying informed about these changes can help you adjust your workflows to ensure optimal reach and visibility.
If you’re interested in the technology side of business, check out this blog post which compares cloud vs server tools, and when it might be a good idea to switch.
Final Thoughts
Repurpose.io has completely transformed the way I manage my social media. It’s more than just a tool; it’s a game-changer that’s saved me hours of time while helping me maintain a consistent, authentic presence across platforms.
If you’re ready to take your social media strategy to the next level, give Repurpose.io a try. Use my affiliate link to sign up and save time and energy today. Trust me, it’ll be the best money you spend.